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What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
The Inca Road System
Try to imagine building a road in the mountains at 16,000 feet without modern tools or survey equipment. The Incas did it over 500 years ago, and many of their roads survive today. The Incas were at one time the largest empire in the Americas. They flourished for over 100 years and left behind an incredible road system. Inca roads tended to follow natural contours and were very well-constructed with frequent drains and culverts to collect rainwater from the road surface, channeling it either along or under the road. 7,500 miles have survived modern infrastructure and are still used by pedestrians, especially near sites such as Machu Picchu. Some of the original Inca routes have had modern roads built directly over them, illustrating the skills and vision for crossing terrain and distances possessed by Inca engineers and road builders.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.